Subscription manager

Bobby is an iPhone app we created from concept to final App Store version. Bobby helps you keep track of your repeating subscription expenses and helps you get back in control of your finances.

The idea for Bobby was born out of the real life need for subscription management by one of the Yummygum team members (Jeffrey de Groot). In the entire landscape of apps there wasn’t a single iPhone app that made management of (on-going) subscription easy.

The subscription overview screen in Bobby app

Creating the logo

We asked the talented Jord Riekwel to help us design a logo for Bobby. Before we started brainstorming about what the logo was supposed to depict we already knew we were in search of a mascotte; an object or animal that was going to be linked to the apps functions.

After a few brainstorm sessions we knew that Bobby was going to be a squirrel, based on a squirrel’s fascinating characteristics of being able to memorize the whereabouts of what’s most important to them (buried nuts). This described Bobby's purpose perfectly.

An enriching color palette

The ever so clean User Interface of Bobby app would be enriched by using the brand colors of the subscription services you can manage using Bobby.

Shaping the app screen flow

Bobby required a thorough thinking process to help shape the app screen-flow. We dug deep to crystalize what the essence of the app should be and how to mold that into a user interface.

One of the most important criteria we kept in mind was making Bobby and its interface a powerful little helper while keeping the user interface as clean and simple as possible.

  • People working.
  • Marketing shot of Bobby.
  • People working.
  • Overview of all the colors.
  • Marketing shot of Bobby.
  • Working on thhe subscription screens

“Beautifully Designed way of keeping up with all my subscriptions! Thanks Bobby!”

MichaelANavaratnam (On the App Store)

A less-is-more interface

From within this overview screen users are able to either add or edit subscription. We think that is what sets Bobby aside from other subscription tracking apps; its simplicity and usability combined with an appealing user interface.

A few cards you see in Bobby
A screen for Bobby

Streamlined branding

Besides designing a usable and beautiful app we believe in creating a strong visual identity through-ought all of the app’s marketing products. We designed the website, social media imagery and HTML emails to breathe Bobby's branding.

“Easily track all of my subscriptions so I know what I am spending. And I have control. Thank you for this app!”

Jessdevlugt (On the App Store)

The final product

Try Bobby yourself

Download Bobby for free on the App Store and experience how intuitive the apps lets you track and manage all of your subscriptions.